The news that CVS is buying Aetna Health Insurance shocked some consumers. The CVS mission is to own the healthcare consumer. CVS wants to be the go-to- place when people have health issues that prescription drugs and walk-in clinic can treat. But CVS is facing some strong competition from the online giant Amazon. Amazon is jumping into the drug delivery business, and that’s going to change the way CVS, Walgreens, and other healthcare retailers do business.
Amazon and CVS know the importance of technological advancements especially when they pertain to healthcare. But hospitals and doctors are not as receptive to new technological advances for a couple of reasons. Doctors and hospitals get paid for visits, and technology can reduce the number of doctor and hospital visits. Plus, some investors and entrepreneurs stay away from healthcare because of the antiquated treatments and sketchy information that hurts more than helps some patients. In other words, healthcare is in a tangled web of its own making. That web is all about making more money and reducing costs. No one wants to pay for technological advancements in the healthcare industry, and that mentality is hurting consumers.
The fact that the healthcare industry is drowning in antiquated medical procedures and excessive charges is a fact healthcare professional Drew Madden know well. Madden knows part of the problem with medical technology is the mindset of doctors and hospital executives. They want to treat as many patients as they can, but they don’t want to increase the quality of those treatments because that will impact their income. Drew is a past president of Nordic Consulting Partners and a current Evergreen Healthcare partner. Drew’s specialty is Electronic Medical Records, so he knows how hard it is to get doctors and nurses on board with a technology that saves time and money.
Trying to implement electronic medical records in the healthcare industry is still a challenge, but Madden thinks that issue is just the tip of the technological iceberg. That iceberg is going to disrupt the old medical network that relies on antiquated systems and procedures. Some doctors say technology slows down treatments, and other doctors don’t want to show patients their medical information. And those issues still keep medical technology on the healthcare bench.