Talking to potential customers sounds simple — until you sit down and realize you don’t know what to ask. Too many founders skip real conversations and build in the dark, wasting months on ideas no one truly want. The difference between a guess and a business that sticks is hidden in those early chats. But without the right questions, you’ll either get polite fluff or lead people into saying what you want to hear. That’s not validation — that’s self-sabotage.
The Customer Interview Script Pack makes this process easy. Inside, you’ll find proven scripts, practical probes, and a repeatable framework for getting honest answers from real people. Whether you’re testing your first spark of an idea, refining a product, or digging into why customers switch, these scripts give you confidence and clarity. You’ll walk away with insights you can actually act on — not just opinions.
Tool Details
- Outcome: Run structured interviews that reveal problems, priorities, language, and willingness-to-pay so you can validate (or kill) ideas with evidence.
- Best for: Idea and early growth stages; B2B and B2C founders running discovery, product refinement, or churn/retention interviews.
- Time to use: 10–20 minutes per interview; 5–10 minutes to customize each script.
- File formats: PDF
- Version: 1.0 — Last updated September 2025.
What’s Inside
10 purpose-built interview scripts:
- Problem Discovery Interview
- Solution Exploration Interview
- Pricing & Willingness-to-Pay Interview
- Competitor / Substitute Switching Interview
- Onboarding & First Use Interview
- Retention & Churn Interview
- Post Purchase / Usage Interview
- Failed Conversion / Lost Deal Interview
- Feature Validation Interview
- Referral & Advocacy Interview
How to Use
- Choose the right script for your objective (validation, refinement, pricing, churn).
- Customize names, product context, and industry examples so questions feel natural.
- Run the interview conversationally; listen > talk; follow promising threads with probes.
- Capture notes with the included sheet; tag themes as you go.
- Review 5–10 interviews together; act on repeated pains and clear demand signals.
Preview Images
Tool Download
FAQ
Is this beginner-friendly?
Yes. The scripts are straight-forward for first-timers and still sharp for experienced teams.
How many interviews should I run?
Start with 5–10. You’ll see patterns by then and know whether to iterate or scale.
Does this work for B2B and B2C?
Both. The scripts and probes adapt to consumer conversations and decision-maker calls.
What if people won’t take a call?
Use the outreach templates provided; they’re short, specific, and framed around the customer’s world — not your pitch.
Ready for the next step?
Want a full, step-by-step system for fine tuning your business with confidence? Discover THE PLAN and build smarter from day one.
